To the meat industry, all the bad news is just “vegan propaganda” driven by "fringe" animal advocacy groups like the Humane Society of the United States (HSUS), Physicians Committee for Responsible Medicine (PCRM) or People for the Ethical Treatment of Animals (PETA). It’s a lazy defense — just blame it all on the animal “extremists” that are supposedly armed with large donations, and are on a mission to destroy animal agriculture by spreading lies and misinformation about all animal products and the industries behind them.

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